What is Louis Vuitton's new NFT collection?

French luxury fashion house Louis Vuitton is gearing up to release a new physical-linked non-fungible token ( NFT) collection called Via Treasure Trunks, paving the way for exclusive members-only products and experiences.

What is Louis Vuitton the game?

This article was translated from our Spanish edition . In August 2021, Louis Vuitton , one of the favorite brands for lovers of luxury and high fashion, launched Louis: The Game , a game that allows users to accompany a character named Vivienne through a virtual world in search of of exclusive postcards of the brand that are actually NFT's.

Is Louis Vuitton a leading brand?

Louis Vuitton will continue to be seen as a leader in the industry as the use of NFT grows and the participation of Generation Z in the premium lifestyle grows. Premium brands like Louis Vuitton can thrive and attract customers in the digital world as shown by the company’s success.

Does Louis Vuitton own LVMH?

The LVMH group, of which Louis Vuitton is a part, is a worldwide corporation that owns 76 different brands and is experimenting with making its goods more appealing to users in virtual environments. The Aurora Blockchain Consortium was introduced by LVMH in April 2021 as a blockchain built for the luxury industry.